Heather Selbie
Marketing Manager @Activinsights
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WORK HISTORY
Marketing Manager @Activinsights
Kimbolton, GB
I am charge of the marketing function for Activinsights, a global digital health technology company that provides medical-grade devices to enhance clinical trials and public health research projects. In my first 6 months (but not limited to):• Marketing Plan: Successfully created and implemented a comprehensive marketing plan.• Social Media: Achieved significant performance improvements:o LinkedIn: Increased impressions by 354.21% and engagement by 119%.o Twitter: Boosted impressions by 669%(Jan to May averages).• HubSpot Management: Took ownership of HubSpot, overseeing data management, tailoring records to meet our needs, using the social media management function, CTA function, email function and delivering training.• Event Exhibition Management: Managed five major international events, handling planning, research, booking, logistics, marketing, and pre/post-show review meetings. • Email Campaigns• PPC Campaigns• Rebranding• Website Development: Enhanced the website to align with leaflets and regulatory outputs, adding pages for blogs, training, and sleep-specific content. Made cosmetic improvements like adding CTA forms, customer logos and imagery tweaks.• Marketing Materials: Created promotional leaflets, lightboxes visuals, and pop-up banners.• Budget Management: Managed the marketing budget and actuals.
SKILLS
ABOUT HEATHER SELBIE
In my 15 years of navigating the marketing landscape, I\'ve become a true marketing generalist—someone who doesn\'t just focus on one aspect but embraces the entire canvas. While not a specialist, my strength lies in understanding the full spectrum of marketing, bringing a wealth of knowledge to the table.Being strategic is my forte, but I\'m equally at home getting my hands dirty. I enjoy being hands-on, translating strategies into tangible results. Throughout my career, I\'ve been the driving force behind constructing robust marketing frameworks, from crafting comprehensive plans to managing budgets and orchestrating compelling campaigns.Let\'s connect if you\'re passionate about marketing or if you have an exciting career opportunity to discuss. I\'m here for meaningful conversations, not sales pitches. So, if you\'re ready to talk marketing or explore potential collaborations, reach out!
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