Heather Holmes
Vice President Marketing and Public Relations @Downtown Cleveland
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WORK HISTORY
Vice President Marketing and Public Relations @Downtown Cleveland
Cleveland, OH, US
A driven marketing and public relations professional in charge of leading DCA’s strategic marketing and communications efforts, managing DCA’s marketing agency relationships, maintaining strong partnerships with members of the Board of Directors as well as building strategic relationships for DCA with key members of the local business, non-profit and media communities. Success in this position comes easy with a desire to build a stronger Downtown. Key responsibilities include- Lead DCA’s partner agencies as a team in order to provide DCA with a clear marketing direction - Collaborate with agencies to implement annual brand campaign (paid media and earned media strategies) as well as specific projects as they arise - Create and execute DCA’s annual marketing budget - Lead regular research to gauge the effectiveness of DCA’s marketing programs - Negotiate annual contracts and scope of work with agencies - Create, direct and lead all aspects of marketing and earned media strategies and campaigns to support DCA programs including: Clean and Safe Ambassadors, Business Development, Special Events, Neighborhood marketing partnerships, and Development - Work directly with DCA’s Business Development team to create, manage and implement key marketing strategies, campaigns and tactics, with the goal of attracting business and retail into Downtown - Work directly with DCA’s Events team, stakeholders and DCA’s agency partners to develop promotional campaigns for key events throughout the year- Represent DCA in media interviews as the spokesperson for the event - Manage marketing team to create and implement a social media strategy -Work directly with DCA’s President and public relations agency to respond promptly to national trends, major developments, crisis situations, major events and festivals that impact Downtown
EDUCATION
Bowling Green State University
BA, Interpersonal Communication
ABOUT HEATHER HOLMES
10 years experience in the marketing, graphic design, and corporate event management industries. Creating and implementing project plans, and managing a great team of vendors and client staff who exceed expectations of projects needs. Have worked with a diverse group of clients, expanding their reach and engagement efforts in targeted communities. Developed and maintained extensive networks in Cleveland, OH and value added relationships across the country. I\'m a two for one package, with the ability to design and create all collateral for clients in conjunction with community outreach and special event projects. A partial past and current client list includes: The United States Black Chambers, Inc.| The Stephanie Tubbs Jones Foundation (2009 CBC Inaugural Event)| Inspirador (wedding and events venue)| Dr. Ian Smith’s, 50 Million Pound Challenge (Phoenix Walk 4 Life)| Joyner Walker Foundation, Par & Poker Celebrity Challenge (Phoenix Super Bowl XLII)| Arizona State Representative, Cloves Campbell (Phoenix NBA All Star weekend Elected Officials reception)| Phoenix City Councilman, Michael Johnson | MillerCoors | Women of Color Foundation | American Allied Resources | Kickbox Audio, Inc.| University Park Alliance | Frasernet, Inc.| Christian Business League | Cleveland Clinic | Caesars Entertainment | Jumpstart, Inc.| Sankofa Fine Art Plus | Blacks In Management
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