Heather Heier
Communications and Events Manager @Living Well Disability Services
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WORK HISTORY
Communications and Events Manager @Living Well Disability Services
Mendota Heights, MN, US
Strategic Leadership: Spearhead events, marketing, and communications as a core member of the advancement team. Drive annual and long-term strategies that boost constituent engagement, growing program participation, donor contributions, volunteer involvement, and overall brand awareness.• Public Relations and Content Creation: Serve as the primary PR contact, crafting impactful stories, articles, and video content that highlight our mission and programs.• Video Production: Lead video production strategy, oversee messaging, and direct creative execution, ensuring alignment with organizational goals and storytelling authenticity.• Digital and Social Media Management: Manage and curate content across social media and weekly newsletters (with a 30+% open rate) to maintain a consistent, engaging online presence.• Creative and Design Oversight: Guide the creative vision across platforms, ensuring cohesive design elements that enhance brand recognition and engagement.• Website Revamp: Played a pivotal role in redesigning the website, improving usability, and integrating content that better showcases our work and advocacy efforts.• Fundraising Event Management: Oversee planning and execution of key fundraising events, including the annual Transforming Lives Gala, our largest fundraiser raising over $350K in 2024. Collaborate with the development team on sponsorship materials, participant recruitment, team building, marketing, budgeting, and logistics.• Advocacy and Relationship Building: Advocate for people with disabilities, fostering relationships and conversations that allow us to tell authentic stories and share meaningful, relevant content.• Strategic Partnerships: Work with outside partners to showcase the importance of direct care and disability awareness, elevating exposure and understanding for the betterment of the organization and disability awareness in general.
EDUCATION
University of Wisconsin–Oshkosh
Bachelor's degree, Journalism
ABOUT HEATHER HEIER
I am a versatile and experienced writer skilled in creating compelling content across…
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