Heather Cuff
Senior Associate Consultant, Qualitative Research @Strategic Research Insights
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WORK HISTORY
Senior Associate Consultant, Qualitative Research @Strategic Research Insights
EDUCATION
University of Pennsylvania School of Nursing
Registered Nursing/Registered Nurse
University of Pennsylvania School of Nursing
Master's in Nursing, Pediatric Acute/Chronic Nurse Practitioner
University of Pennsylvania
Master's in Nursing and Healthcare Administration, School of Nursing; Elective Concentration in the Wharton School of Business
ABOUT HEATHER CUFF
I am a qualitative market research consultant with a passion for promoting health equity for underserved populations. I am motivated to innovate the healthcare landscape through research that may ultimately improve patient outcomes. My current role as a qualitative market researcher focuses on the life sciences and pharmaceutical industries. I am excited to immerse myself in market research and consulting to improve my research capabilities, and ultimately deliver key insights that may better patient and family consumers. I am trained as a pediatric nurse practitioner and am board certified in pediatric acute-chronic care. Throughout my nursing career, I have developed expertise in the management of rare disease pediatric patients, data analysis, and academic publications & presentations. I have experience in rare disease industry-sponsored clinical trials, including study subject recruitment, study protocol compliance, and I have been involved in the full spectrum of clinical trial preparation from study start-up to close-out.
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