Divya T

WORK HISTORY

EDUCATION

ABOUT DIVYA T

I am a Data Analyst with over 2.5 years of experience specializing in the Pharmaceutical Market Research and Commercial Analytics landscape. My core strength lies in transforming complex datasets into actionable growth strategies that directly influence market positioning and stakeholder decision-making.Currently, at Strategic Research Insights, I manage the analytical framework for brand health tracking and product launch strategies. I don’t just process data; I bridge the gap between technical execution and business value—ensuring that every dashboard and model answers a critical commercial question.Key Impact Areas: Enabled Strategic Competitor Targeting: Quantified Patient Switching Patterns and Treatment Flows to visualize patient movement across lines of therapy. This analysis provided clear visibility into where the brand was losing market share to competitors, enabling the client to refine their targeting strategy. Optimized Brand Messaging: Conducted Driver & Impact Analysis to identify the specific factors influencing physicians\' prescribing habits. By isolating these key drivers, I helped marketing teams align their messaging to improve Brand Adoption and Sales Force Effectiveness (SFE). Reduced Manual Effort by 80%: addressed a critical bottleneck in reporting by designing Python automation workflows. This initiative replaced manual effort by 80%, saved time and allowed the team to focus on analysis.I am passionate about leveraging data to solve high-stakes challenges in Healthcare, Retail, and FMCG. I thrive in environments where data is the primary driver of the \"What’s next?\" in business.Technical Toolkit-> Analysis: SQL (Advanced), Python (Pandas, NumPy), Excel-> Visualization: Power BI (DAX), WinCross-> Domain: Market Research, Brand Health Tracking (ATU), Segmentation & Targeting