Halli Rainer
Digital Marketing Manager @Primal Kitchen
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WORK HISTORY
Digital Marketing Manager @Primal Kitchen
Manage promotional calendar for Primal Kitchen and Primal Blueprint DTC websites.\\\\n• Develop and implement email and text marketing strategies to drive continual engagement for all customers including in-store customers, and drive revenue to DTC site.\\\\n• Manage and optimize the Primal Perks loyalty program to increase return purchase rates, lifetime value of online customers, and overall brand loyalty.\\\\n• Manage the CRM database and all connecting data sources.\\\\n• Build landing pages for a variety of print (via QR code) and digital collateral across a variety of channels.\\\\n• Analyze engagement and conversion metrics for web traffic, email & text marketing, etc. to identify successes and areas of opportunity.\\\\n• Evaluate and implement a variety of additional digital resources to create an engaging digital customer experience while hitting and exceeding revenue goals. These include quizzes, QR codes, on-site displays and more.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
University of Missouri-Columbia
Bachelor’s Degree, Science & Agriculture Journalism
University of Missouri-Columbia
Bachelor of Science - BS, Parks, Recreation and Tourism
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