Hazel L.
Head of Marketing @Deanta Uk
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WORK HISTORY
Head of Marketing @Deanta Uk
Cambridgeshire, GB
Deanta is a leading UK manufacturer of premium internal doors, operating a digital-first, stockist-led model. The business supplies builders’ merchants and specialist retailers nationwide, enabling homeowners and trade customers to research, quote and fulfil orders seamlessly through their chosen stockist, merchant or ecommerce partner.Reporting directly to the Managing Director, I am leading a cross-functional team of 3 with end-to-end accountability for digital marketing, social media, print and brochure production, point-of-sale, exhibitions and integrated multi-channel campaigns. During my tenure I have taken ownership of the ongoing transformation of Deanta.co.uk from a low-visibility, low-content legacy site to a much improved UX by strengthening site structure, SEO, content, keywords, and backlink strategy. This has led to over 100% increase in google impressions, keyword visibility and site traffic.The biggest strategic change has been onboarding a third party digital widget solution. This enables homeowners and trade customers to research, quote and fulfil orders seamlessly through their chosen stockist, merchant or ecommerce partner.
EDUCATION
Nottingham Business School, Nottingham Trent University
Msc, Strategic Marketing Management
Anglia Ruskin University
Bachelor's degree, Geography with Economics
CIM | The Chartered Institute of Marketing
Postgraduate Diploma, Marketing
Digital Marketing Institute
Digital Marketing Professional Course
ABOUT HAZEL L.
Marketing Leader with over 20 years’ experience, from PLCs to VC-backed enterprises, focusing on the UK market with European and International exposure. Recognised for driving growth, building and revitalising brands, and consistently delivering measurable outcomes in B2B, B2C and DTC markets. Known for crafting and executing strategies that strengthen brand performance, captivate target audiences, and generate growth. Expert in ecommerce, retail, brand building, and omnichannel marketing, with a proven ability to lead multidisciplinary teams, restructure organisations, and create marketing strategies aligned to overarching business goals. Demonstrable success in leading innovation, developing commercial marketing approaches, and delivering impactful strategies. Skilled at collaborating with onsite and remote teams, as well as managing third-party partnerships, to drive exceptional outcomes. Adept at implementing innovative solutions to enhance customer engagement through direct sales and subscription models, resulting in significant and sustainable revenue growth. Built extensive digital expertise, rooted in my early experience at Tesco with subsequent omnichannel marketing leadership at TM Lewin, and a full digital reset and re-platforming of Fencor Packaging Group. Led subscription-based digital marketing across a multi-brand portfolio at Cambridge Nutraceuticals (2024/25), delivering scalable, performance-led growth. Currently driving digital growth and demand generation at Deanta, driving significant uplifts in search visibility, traffic, and conversion. I am open to new marketing opportunities and would welcome an opportunity to discuss potential senior marketing roles.
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