Hayley Wiley
Social Media Specialist @Hillenbrand
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WORK HISTORY
Social Media Specialist @Hillenbrand
Batesville, IN, US
Develops content and strategy for monthly social media calendars • Assists the External Communications Manager in executing the overall external communications plans • Collaborates with key stakeholders to support and promote senior leaders’ online personal brand, social presence, and thought leadership• Acts as Social Media liaison for the department among other departments, Operating Companies, Business Resource Groups, and content providers• Uses metrics and analytics to determine how to best reach and grow key audiences• Provides recommendations based on current industry and social media trends, metrics, and best practices• Edits press releases and publishes them on PR Newswire, keeping stakeholders updated, including Investor Relations, Finance, Executive Management Team, and Board of Directors• Assists Global Functions with internal communications needs, including SharePoint page creation, PDF editing, graphic design, video support, and training• Trains sales teams on how best to leverage LinkedIn to develop personal brand, build client relationships, and generate leadsCommittees, Councils, and Groups:• Purpose Embed leader (May 2023 to June 2024)- advises Purpose Embed team on how to integrate Hillenbrand\'s Purpose into our business and culture from a communications perspective and assists in writing guidelines and communications for employee recognition program.• HI Purpose Recognition Program Quarterly Selection Committee Member (July 2024 to present)- encourages nominations and participation, selects quarterly winners, leads internal and external communications of winners.• Inclusion at Hillenbrand (IHI) Council (November 2024 to present)- Consults on DEI programs like Business Resource Groups (BRGs) and develops and drives DEI actions across the enterprise.• Women of Hillenbrand (WoHI) BRG Corporate Lead (March 2025 to present)- Consults with WoHI leadership team to provide insights on events, branding, and other topics.
EDUCATION
Texas A&M University
Bachelor of Arts (BA)
Lamar University - College of Business
Master of Business Administration - MBA
JJ Pearce High School
Distinguished Achievement Program
ABOUT HAYLEY WILEY
Communications professional with 10 years of experience across digital communications…
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