Hayley Elsaesser
Creative Director @Hayley Elsaesser
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WORK HISTORY
Creative Director @Hayley Elsaesser
CA
Overseeing the creative direction of the brand including designs, creative content, and our e-commerce and digital marketing. •Leading and managing the creative team on projects, ensuring our brand standards are being maintained while the ethos and aesthetic of the brand are still the focus. •Working closely with the director of sales and business operations to create and carry out strategic product ranges.•Execution of fashion designs and creation of textile prints based upon sales trends and forecasted consumer and fashion trends, along with production management.•Creation of marketing plans and digital content marketing execution.•Working with other brands on collaborations, and representing the brand as a brand ambassador.
EDUCATION
University of London
Certificate, Brand Management: Aligning Business, Brand and Behaviour
QUT (Queensland University of Technology)
Bachelor's Degree, Fashion/Apparel Design
Kwantlen Polytechnic University
Bachelor of Design and Technology, Fashion/Apparel Design
Juno College of Technology
Web Development
SKILLS
ABOUT HAYLEY ELSAESSER
An experienced Creative Director, with a focus in digital marketing, content creation and project management. I have a demonstrated history of driving and executing the creative aspects of a designer label, with many many respectful accomplishments such as showing at New York, Sydney, and Toronto fashion weeks, working with brands such as Nike, Barbie, and Microsoft, and celebrities like Miley Cyrus, Katy Perry and Joe Jonas. My passion is for over-the-top prints and candy coated colour schemes, always with a nod to popular culture in my work. I\'m a limitless creative, thriving on new partnerships and challenges. I love working with a team, and executing the bigger picture together. In high pressure situations, you\'ll likely still find me with a smile on my face, able to stay resilient in the face of adversity.
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