Hayley Defty
Marketing Manager @Videosoft Global
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WORK HISTORY
Marketing Manager @Videosoft Global
I help B2B and SaaS companies grow by connecting data, creativity, and technology. With almost 20 years in marketing, I’ve built my career around understanding what drives engagement — from brand strategy and demand generation to content and partnerships. Today, I lead the marketing function at Videosoft Global, where I manage strategy, campaigns, and go-to-market planning across global markets.Key Responsibilities:• Responsible for leading all marketing operations across the business, including partner marketing.• Defined and executed the full marketing strategy for inbound and outbound activity across multiple verticals, tracked through Pipedrive CRM.• Collaborated directly with the CEO and C-level stakeholders to align brand, lead generation, and sales activities.• Directed rebranding, website redevelopment, and global event strategy.• Planned and managed international trade shows and industry events, from early-stage research through to logistics, partner coordination, and on-site delivery, ensuring consistent brand presence.• Produced sales and marketing materials, presentations, and campaign assets for international trade shows.• Pitched to government agencies, defence departments, and technology organisations worldwide, presenting Videosoft’s value proposition.• Managed relationships with global partners to drive co-marketing activities and joint content.• Owned the company’s PR and external communications, identifying opportunities for media exposure, developing press releases, and maintaining relationships with industry publications and partners to strengthen brand visibility.• Oversee product campaigns across web, email, social media, and video platforms including YouTube.• Recruited a small internal team covering product marketing, CRM, and events.• Conducted competitor analysis, market research, and insight reporting.• Introduced AI-assisted research and automation tools to streamline workflows and improve workflow performance.
EDUCATION
The Northern School of Art
HND, Graphic Design
SKILLS
ABOUT HAYLEY DEFTY
I work with technical and engineering-led businesses to turn complex products into clear,…
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