Hayley Catchpole
Marketing Director @Escapism Bars
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WORK HISTORY
Marketing Director @Escapism Bars
Leeds, GB
Leading and delivering the strategy for 7 independent bars in Leeds City Centre. Being an integral part of an exciting ambitious growth strategy for the Group, working closely with the owners and managing a team, at the heart of a fast-paced and dynamic industry.Achievements• Creating the Escapism Bar Group brand. Managing the whole process from conception through to execution• Developing brand stories and guidelines for each venue whilst driving the credibility throughout the team• A key role in 3 new bar launches within 3 years whilst maintaining the marketing plans for existing venues• Conception and Implementation of the booking system across all venues to drive guaranteed footfall which has proven to be invaluable in this current climate• Overhaul and rebrand of all social channels resulting in increased engagement and click-through rates
EDUCATION
Nottingham Trent University
BA Honours Degree Graphic Communications Management
ABOUT HAYLEY CATCHPOLE
Experienced marketing professional with a demonstrated history of working successfully in a variety of workplace environments. Skilled in strategic planning, brand development and communications with a proven track record of influencing at all levels.Driven to deliver for clients with a commercial focus, highly organised with a great eye for detail.
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