Hassan Babapour
Marketing Director @Foreceipt
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WORK HISTORY
Marketing Director @Foreceipt
CA
Set up and structured Google Tag Manager and GA4, auditing and removing redundant tags to ensure accurate, clean, and reliable website tracking and event measurement- Planned, created, and launched Google Ads campaigns, including keyword strategy, ad copy, and conversion tracking- Provided hands-on support for campaign setup, budget allocation, and ongoing optimization- Launched various Google Ads campaigns (Manual CPC, Maximize Conversions, etc.) with optimized bidding strategies and well-structured ad groups and assets- Increased CTR from 4% to 9%, maintained Quality Score above 7, and reduced CAC by 32% by aligning the full user journey; from search terms and ad headlines to landing page offers- Analyzed new-user registration and early churn for the mobile app, identified where users were dropping off, and implemented data-driven onboarding and product suggestions to reduce early churn and improve user retention- Advised on influencer marketing strategy, campaign mechanics, and performance evaluation- Led a review acquisition program on independent software review platforms, using targeted incentives (monetary rewards, extended access, and outreach to loyal long-term users) to boost recent high-quality customer reviews, strengthen third-party social proof, and improve conversion.
EDUCATION
University of Tehran
Master's degree, Business Administration, Marketing
McMaster University
Doctor of Philosophy - PhD, Marketing
SKILLS
ABOUT HASSAN BABAPOUR
I\'ve been immersed in digital marketing since 2007. At the age of 15, my journey began with a personal blog, later evolving into a site driven by curiosity. I monetized through advertising banners and affiliate marketing. In 2013, I secured my first role as a digital marketing expert. Since then, my professional work in this area has been a rewarding journey of solving customer problems through a blend of marketing science and hands-on experience.My previous experiences have taught me the following about myself:I can recruit, train, lead and grow marketing/sales teams from 5 to 35 people- I love to win, but helping the team win gives me greater joy- I speak to the point, and exec- I adapt to new and challenging conditions- I learned how to be assertiveI could, and still can, create such growth for businesses- More than 5 times the revenue of a service-oriented company from January to August 2020- Reducing the churn rate of an educational complex from 30% to 5%- Create an online campaign and figure out sales for 1 year in 2 weeks- Complete the registration capacity of a conference of 1300 people in 1 month- Earn the highest sales for a company over 10 years oldI realized that for better performance in digital marketing, I need to master the following tools- Google Ads and Facebook Ads to get new leads that exactly fit our business and convert them- Google Analytics to review and analyze visitor behavior and campaign performance analysis- Google Tag Manager to create a variety of tags, events, and triggers to help with reporting- Google Search console for daily site reviews, queries, and help with the SEO process- SEO and content to better manage the digital team and proper ImplementingSoftware Proficiency:• CMS (Joomla & WordPress)• Emailing system (MailChimp, MailerLite)• Adobe Photoshop CS6• MS Office (Word, Excel, & PowerPoint)• HTML, CSS, JavaScript, PHP• Python, SmartPLS, SPSS, RPersonal Development- I continually educate, refine, and drive myself towards self-improvement- Embracing a perpetual learning mindset, I never settle for the status quo- Maintaining composure in adversity, I prioritize making high-quality decisions- My belief is that \"Marketing is Everything.\"I really enjoy meeting new people and hearing new perspectives about marketing solutions that can help me grow the business finally.
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