Sam Hasham T.

Senior Product Marketing Manager - Kbfr @Cyncly

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2025 — Present

Senior Product Marketing Manager - Kbfr @Cyncly

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Owned product marketing and GTM strategy across core Kitchen, Bath & Furniture (KBFr) products and AI-led initiativesLed end-to-end positioning, messaging, and narrative development, shifting Cyncly from product-led to solution-led storytellingPartner with product, sales, and leadership to drive bookings growth, adoption, and share-of-wallet expansion across SMB, mid-market, and enterprise segmentsBuilt customer journey frameworks, archetypes, and capability-based messaging used across web, sales enablement, events, and campaignsDrove major launches and migrations, including cloud adoption, AI capabilities, and new revenue motionsSupported growth strategy through outcome-based marketing tied directly to pipeline, bookings, and ARR

EDUCATION

2013 — 2014

University of South Florida Muma College of Business

Master of Science (M.Sc.), Entrepreneurship in Applied Technologies

2024 — 2024

MiniMBA

Mini MBA, Marketing

2006 — 2011

Lahore University of Management Sciences

Bachelor of Science (BSc), Political Science, International Relations, Economics

SKILLS

Product DevelopmentAnalysisLeadershipReport WritingPublic SpeakingInternational RelationsPublic PolicyBlue Ocean StrategyMarket ResearchCreative EntrepreneurshipMarketingFinancial AnalysisResearchProduct DesignFeasibility StudiesBusiness PlanningWebsite UpdatingManagementPoliticsPowerpointMicrosoft ExcelAdobe Creative SuiteMicrosoft PublisherMicrosoft OfficeQualitative ResearchBusiness AnalysisEconomic DevelopmentProduct Lifecycle ManagementProgram EvaluationProject PlanningContent MarketingProject ManagementTeamworkStrategic PlanningMicrosoft WordWeb Content ManagementInternational DevelopmentCreativityPolicyEconomics

ABOUT SAM HASHAM T.

Full-stack Product Marketing Leader with expertise in Go-To-Market strategies, adaptive messaging, and positioning for B2B SaaS, AI, and technical products. Proven ability to lead cross-functional teams, align product launches, and deliver impactful results through collaboration and data-driven insights. Experienced in end-to-end customer journey mapping and crafting compelling narratives that resonate with target personas to drive measurable growth.

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Sam Hasham T. — Senior Product Marketing Manager - Kbfr at Cyncly in Toronto, ON, CA | Unifers