Harvey Wilkinson
Director @Cotton Group
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WORK HISTORY
Director @Cotton Group
England, GB
Cotton Digital is a full-service marketing agency supporting a diverse range of businesses across the UK.From solicitors, bakeries and construction firms to IT, telecoms and fitness brands, we deliver tailored campaigns designed to build trust, increase visibility and generate high-quality leads.
EDUCATION
Burnley college
Level 3, Computer Science
ABOUT HARVEY WILKINSON
Marketers and manufacturers often speak two different languages.Marketers talk about campaigns, content and social media.Manufacturers talk about technical sales, long buying cycles and complex projects.This always results in the marketing not actually supporting how the business wins work.This often leads to manufacturers becoming frustrated with marketing altogether, which doesn’t benefit anyone besides your competition. Marketing works commercially when someone understands both sides.Someone who can translate commercial goals into marketing activity that supports technical sales and long buying cycles.That’s where I sit.I understand how manufacturers sell, and how marketing supports that process.
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