Harshita Choudhary
Marketing and Growth Manager @D\'you
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WORK HISTORY
Marketing and Growth Manager @D\'you
Mumbai, IN
Responsible for setting monthly sales targets & managing the marketing budget- Key stakeholder in strategic decisions related to growth, product development, design & community- Own and manage 7+ marketing and retail channels at the brand- Responsible for developing and executing the GTM strategy for new product launches- Led the rollout of WhatsApp chatbots to increase serviceability and conversion rate- Currently leading the website redesign to increase conversion rate and optimise the customer journey
EDUCATION
SVKM's NMIMS School of Law
BBA LLB (Hons.), Law
GrowthSchool
Growth Hacking Mentorship
Xpert
D2C Growth Program
GrowthX®
Product & Growth Program
ABOUT HARSHITA CHOUDHARY
An attorney turned growth marketer with experience in scaling a 0-1 startup. Started my career as an M&A lawyer at Shardul Amarchand Mangaldas & Co, where I had the opportunity to work on marquee transactions in India. After working on 10+ transactions, I wanted to work on the business side to have more skin in the game and have a creative side to my work. So, I moved to d\'you - a bootstrapped beauty startup in a marketing role. Over the last 2 years, working closely with the founder, I have ideated and executed multiple marketing campaigns, launched new products, and overhauled our creative strategy across platforms to improve performance. Always up for a conversation on branding, growth, and startups. Off work: I am learning Spanish and making my next travel itinerary.
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