Harshit Sharma

Digital Marketing Manager @JLA Group

Effectively engage with customers and contribute to revenue through lead-nurturing campaigns in CRM, leveraging data-driven insights and strategic marketing plans.• Lead marketing insights initiatives to inform data-driven decisions, influencing strategic marketing effectiveness and business outcomes across the UK and EU regions.• Develop interactive, real-time marketing dashboards using data analytics tools (Excel, Power BI, Google Analytics, Supermetrics), streamlining data visualisation using SQL to reduce reporting time and empower executives with actionable insights.• Manage and optimise PPC campaigns across Google Ads and social platforms, focusing on driving ROI and aligning with broader marketing strategies and landing pages to improve CTR and CVR continuously.• Design and execute multi-variant A/B tests across digital channels, using data-driven hypotheses to refine messaging and implement go-to-market strategies for ongoing campaigns.