Harshavardhan Gangurde

Director Marketing @Optiontown

Mumbai, IN

Am currently Director-Marketing with Optiontown Software Ltd, the world’s leading provider of revenue optimization solutions for the airline industry, with partners such as British Airways, Air France-KLM, Alitalia, China Eastern, Aeroflot, FlyDubai, Air India, Vistara among others. Am also in charge of our ecomm venture, OptionPass which is the world’s only app based Subscription Commerce platform for connecting retail companies and consumers. I lead the overall marketing strategy and activations for the airlines business. This involves our direct efforts as well as working closely with partner airlines for focused and targeted marketing campaigns utilizing elements such as BTL, PR, digital and social media channels, direct customer outreach, etc.I also head up the Company’s diversification into the world’s first app based ‘ Prepaid Subscription Commerce ’ business venture for retail. Our online platform enables businesses to offer consumers the opportunity to pre-commit their purchase of products / services in advance, in return for an additional top-up value. In a short span of time we have generated over merchants sign ups that are live on our online platform and have also rolled out our ios and Android apps to support the platform. My key focus here currently is on business development, merchant sign-ups, revenue management, seller marketing, digital marketing, social media management, creative development, team development, among other areas. Have also spearheaded our expansion into the US market. Reporting to the CEO.

Jamnalal Bajaj Institute of Management Studies (JBIMS)

Masters in Management Studies, Marketing Management

Sydenham College

Bachelor’s Degree, Commerce