Harshal Patil

Digital Marketing Manager @House Of Abhinandan Lodha

Mumbai, IN

Significant Accomplishment- Led Revenue Growth through Performance Marketing, managing the entire funnel from lead generation to final sales conversion, while overseeing call center operations to drive performance- Currently managing 3 real estate projects across India, successfully scaled digital channel revenue contribution from 7% to 10% in 2 months, while optimizing CAC from 6.3% to 5.7%- Generated leads since December 2024, resulting in net revenue of around ₹70 Cr- Executed a ₹2.4 Cr brand campaign featuring Mr. Amitabh Bachchan across Mobile, OTT, and CTV platforms, driving brand visibility and strengthening market positioning.Key Result Areas- Develop and execute integrated marketing plans across Google, Meta, YouTube, and ATL channels for project launches- Own the full campaign lifecycle from pre-launch planning to post-launch analysis- Define performance KPIs such as CPL, CPVD, and CPApp, and optimize campaigns to meet them- Collaborate with digital agencies and internal branding teams to ensure high-quality creatives and impactful messaging- Plan and execute full-funnel media strategies (awareness, consideration, conversion) aligned to project goals- Oversee platform-specific strategies across Google Search, Demand Gen, Meta Ads, GDN, and Programmatic- Plan and optimize lead generation campaigns based on data-driven targeting- Coordinate closely with call centers & DST Team for lead servicing and VD conversions- Create lead nurturing journeys through WhatsApp, email, and remarketing campaigns to drive App bookings- Analyze lead quality, VD-to-App ratios, and audience behavior to make optimization decisions.

Acharya College

High School, HSC

Western college of commerce and business management

Bachelor’s Degree, Marketing