Harsh Gupta

WORK HISTORY

EDUCATION

SKILLS

ABOUT HARSH GUPTA

It’s hard to find things that won’t sell online.” – Jeff BezosPassionate to explore digital and eCommerce business models to create a delightful customer experience in banking and insurance space. Currently working as a brand and product marketing manager with Canara HSBC OBC Life Insurance, handling channel specific marketing initiatives and driving brand campaigns. Responsible for a major public sector banca partnership, rural banking partnerships and digital partnerships. Also managing end to end product marketing, ensuring sharp targeting using relevant communication techniques and advertisements. In my previous assignment, I was working in a sales strategy role with Future Generali India, trying to leverage the Future Group affinity and Big Bazaar loyalty base to increase insurance penetration. Was responsible for managing and driving online sales for west and south partnerships and worked on the Business Development and distributor channel creation project for ULIP product.I have my post graduate diploma in management from IMI, New Delhi, specialising in marketing with a keen interest in Digital Marketing and SEO. With leadership positions at IMI, I have worked as the head of Human Resources club of IMI New Delhi and the Academic Secretary for the batch. My perpetual desire to learn and improve keeps me going in trying situations.I am an inquisitive and an initiative driven person with a systematic and organised approach towards problem solving. I am passionate about Branding, Social Media Marketing, Digital Marketing, Business Analytics and Advertising.You can reach out for more details.