Harry MacDivitt
Director @Axia Value Solutions
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WORK HISTORY
Director @Axia Value Solutions
We help clients understand the value of their customer solutions and to differentiate, price and communicate their offer effectively.
EDUCATION
University of Strathclyde
MSc, Marketing
ABOUT HARRY MACDIVITT
After 18 years in corporate, NHS, scientific research, started up own business in 1987. Have been very successful. Currently deliver training and consultancy globally in strategic marketing, corporate strategy and sales but specialise strongly in value and pricing problems. Work globally with mostly corporates in technology based enterpises eg telecoms, biotechnology, manufacturing, professional services, chemicals, etc. Specialties: Usually pricing problems are actually value problems! Because companies have not identified customer value they fail to deliver it. As a result, their products are perceived by customers to be \"too expensive\". This is code for \"you really aren\'t offering me what I need!\" I work with companies to help them identify their real value and then facilitate management teams to create and deliver this value. Published Challenge of Value (2010) and Value Based Pricing (in press) 2011)
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