Harpal Singh Rayat
Digital Marketing Coordinator @RONCO Safety (PPE Manufacturing)
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WORK HISTORY
Digital Marketing Coordinator @RONCO Safety (PPE Manufacturing)
Concord, ON, CA
Increased website traffic by 100% in 6 months through strategic keyword research, competitor analysis, SEO blog content, and on-page optimization using Ahrefs and SEMrush.• Planned, executed, and optimized paid campaigns across Google Ads, Bing, LinkedIn, and Meta, driving a significant increase in lead generation and brand visibility.• Boosted monthly lead acquisition by 40% through ZoomInfo and streamlined CRM integration via Microsoft Dynamics 365 and Mailchimp.• Improved lead conversion by 15% by managing and promptly allocating incoming leads from all sources with accurate reporting.• Collaborated with cross-functional teams to launch integrated marketing plans, resulting in a 20% increase in brand engagement and customer retention.
EDUCATION
George Brown College
Postgraduate Diploma
Delhi University
Bachelor of Management Studies
Guru Tegh Bahadur 3rd Centenary Public School
Senior Secondary School
Guru Tegh Bahadur 3rd Centenary Public School
Secondary School
George Brown College
Postgraduate Diploma
ABOUT HARPAL SINGH RAYAT
I am a data-driven digital marketer specializing in paid advertising, data analysis, CRM platforms, content writing, and marketing automation. With experience across industries like PPE manufacturing, IT, and education, I have successfully executed performance marketing campaigns, optimized ad spend, and automated workflows to enhance efficiency and ROI. Proficient in Google Ads, Facebook Ads, LinkedIn Ads, and CRM platforms, I leverage data analytics and strategic marketing to drive lead generation and customer engagement. Currently, as a Digital Marketing Coordinator at RONCO Safety, I focus on scaling digital campaigns, automating marketing processes, and crafting high-impact content. Passionate about innovation and growth, I thrive on optimizing marketing strategies that deliver measurable results. Let’s connect!
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