Harish Rao Kadari
Senior Associate - Media Planning and Buying @IPG Mediabrands
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WORK HISTORY
Senior Associate - Media Planning and Buying @IPG Mediabrands
Pune, IN
Media fundamentals across all channels online such as CTV, OOH, Digital Display and Social.Show a keen interest in and knowledge of emerging trends across the media landscape.Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan.Work with the teams based in our Global offices to upload & setup of campaigns for Digital buys.Issue campaign RO and track campaign performance to ensure it is delivering as per the goals.Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms.Competitive reporting and analysis.Collect creative specifications and manage digital trafficking requirements for the Ad Ops team.Be responsible for billing discrepancies and produce resolutions.Comfortable with using booking systems (Prisma and MX) and billing processes so that invoices are sent out and paid on time. Should also have an eye on commercial opportunities, from barter to short term offers, in order to leverage maximum value for both the client and the business.
EDUCATION
Auroras Engineering college
Bachelor of Technology - BTech
ABOUT HARISH RAO KADARI
Work experience;I have 5+ years of working experience in the field of SEO & SEM & SMM, Dv360, CM360.Marketing professional with 5+ years of experience in digital strategy, performance marketing, and data-driven growth initiatives. Skilled in programmatic advertising (DV360), SEO/SEM, data analysis, and content creation, with a strong ability to translate insights into impactful marketing actions. Adept at managing multi-channel campaigns across search, social, email, and display, while leveraging analytics platforms and marketing tools to optimize performance.Experienced in developing content strategies, managing CMS platforms, and executing paid media campaigns that align with business goals. Strong understanding of CRM systems, marketing automation, and customer lifecycle management. Known for combining analytical thinking with creative execution to drive engagement, conversions, and long-term brand growth.
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