Haripriya Marella
Marketing Manager @Eyva
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WORK HISTORY
Marketing Manager @Eyva
Hyderabad, IN
EDUCATION
Osmania University
Bachelor of Engineering - BE, Electrical and Electronics Engineering
ABOUT HARIPRIYA MARELLA
Performance-driven marketing specialist with 3+ years of experience leading full-funnel strategies across content, brand, and growth mandates. I’ve worked on 40+ campaigns, delivering subscription spikes of 100K+ in a day, TRP lifts up to 150%, and multi-crore impact across ATL, BTL, digital, and CRM touchpoints.My strength lies in connecting creative storytelling with data-backed decision-making, partnering with product and analytics teams to build journeys that solve for drop-offs, retention gaps, and view-through rates. I’ve led 360° campaign planning, vendor and influencer coordination, cohort-based targeting, and end-to-end execution across both regional and national audiences.Fluent in dashboard usage, media performance tracking, and behavioral segmentation. I bring readiness across AI-led marketing, GEC and serial promotions, and retail communication, with practical experience shaping messaging by audience cohort and funnel stage.
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