Hari Kanth Yekkala

Head of Digital Marketing @United New Digital Media

Hyderabad, IN

As a Digital Marketing Manager at UNDM, responsible for driving the digital presence and growth of three core products—Rentastico (a vacation rental platform), Trip House (focused on traveler trips, experiences, and deals), and Large Pocket (hot deals and eCommerce platform). Primary focus is to develop and execute SEO strategies, manage branding efforts, and generate inbound leads for each product. This involves optimizing website content, creating engaging blog posts, and crafting targeted campaigns that enhance search engine rankings and attract organic traffic.In addition to SEO, lead the branding and social media efforts for all three platforms. For Rentastico, this means building a consistent brand image that highlights unique vacation rental experiences, while for Trip House, create content that promotes exciting travel deals and exclusive adventures. Large Pocket requires a more aggressive approach to promote time-sensitive offers and discounts through social media channels and influencer partnerships, ensuring maximum visibility.Regularly review metrics such as conversion rates, click-through rates, and search rankings to adjust strategies for better results. By refining content, adjusting paid campaigns, and improving lead generation workflows, continuous growth and alignment with the company’s marketing objectives for each platform.

Gayatri Junior Collage, Srikakulam

Mathematics

Kakinada Institute of Technology & Science,Tirupathi Village, Divilli, Peddampuram (M), Pin-533433 (CC-JQ)

Bachelor of Technology - BTech

S.E.Railway.Boys Higher SecondarySchool

Information Technology