Harihareswar Venkatesan
Digital Marketing Specialist @Tci - Tokyo Chemical Industry
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WORK HISTORY
Digital Marketing Specialist @Tci - Tokyo Chemical Industry
Chennai, IN
Experienced in driving data-informed marketing strategies across EU regions. I specialize in leveraging tools like Google Analytics and Google Ads to optimize web performance and lead generation. My core responsibilities include: Monthly Web Traffic Analysis using Google Analytics to track user behavior, session growth, and conversion trends. Website Search Term Analysis to align content with user intent and improve discoverability. Competitor Benchmarking to identify market gaps and strategic opportunities. Social Media & Online Promotions across platforms to boost brand visibility and engagement. Featured & Special Product Promotions with performance tracking. Web Content Management to ensure content relevance, accuracy, and alignment with target audience. Data Collection & Lead Analysis that contributed to a 10% increase in qualified leads, through strategic insights gathered from user behavior.
EDUCATION
Anna University
Bachelor of Technology - BTech, Chemical Engineering
ABOUT HARIHARESWAR VENKATESAN
As a chemical engineering graduate, I transitioned my career to become a Business…
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