Hari Nair
Digital Marketing Manager @Jones Asset Management
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WORK HISTORY
Digital Marketing Manager @Jones Asset Management
Bengaluru, IN
Led and managed cross-functional PPC, SEO, and Lifecycle Marketing (LCM) teams to drive performance and alignment- Developed and executed integrated SEO, PPC (Google and Meta), and LCM (Email, WhatsApp and SMS) campaign strategies aligned with business goals- Designed structured communication roadmaps for engaging leads and customers across lifecycle stages- Built targeted messaging strategies for leads and customers across multiple dispositions in lifecycle journeys- Oversaw AI-driven website optimizations for GEO, AEO, and AIO to improve visibility and engagement- Collaborated closely with business and sales teams to ensure a seamless marketing-to-sales pipeline- Planned and implemented paid marketing strategies across Meta (Facebook & Instagram) and Google Ads- Monitored campaign performance and executed timely optimizations based on data insights and business priorities- Increased organic traffic for 4 websites spanning at an average of 20–35% increase quarterly.Created SEO and UX-optimized website frameworks and wireframes from scratch to enhance performance and user experience.
EDUCATION
B.Y.K. Sinnar College of Commerce - India
Bachelor of Commerce - BCom, Economics
ABOUT HARI NAIR
Hello,I’m a digital marketing professional with over seven years of experience working with both B2B and B2C organizations, where I bring together creative problem-solving and a data-driven approach across PPC, SEO, performance marketing, and lifecycle campaigns. Over the course of my work, I have helped develop websites from the ground up, strengthened organic visibility, and improved traffic quality with a strong focus on lead generation, conversion growth, and measurable business outcomes. I also bring experience in shaping lifecycle journeys that nurture prospects and guide them toward key actions, while continuously exploring new channels and emerging trends to support sustainable, growth-focused marketing initiatives.
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