Hannah Priddey

Marketing and Events Manager @Crafted Pubs

Four Oaks, GB

Developing and executing marketing campaigns on behalf of the wider Crafted Pubs brand, including promoting events, food and drink menus, and red-letter days. Converting reservation and event enquiries into sales. • Increasing Instagram following by 15% between January – July 2025 through creative Stories and following strategic themes. Creating marketing packs to distribute to local businesses and potential clients in the immediate and wider region.• Identifying key factors in driving social media growth and sales such as understanding guest demographics, analysing competitor activity and larger industry trends, and focus on most viewed and popular past content. Collaborating with colleagues across different sites to share marketing and events knowledge.• Conceiving and executing events to attract and retain guests, ranging from live music and stand-up comedy nights through to sports and art club socials. Establishing relationships with a variety of stakeholders to drive covers through events and widen audience reach. Collating guest feedback to ensure continuous improvement of events.• Completing weekly reports analysing weekly following and engagement figures, sales, social media campaign themes, and number of covers to evaluate performance and identify areas of success and for improvement.• Working effectively with teams across the business to successfully execute marketing activity and increase sales, including Pub Leadership Team, kitchen, bar, floor, Marketing, and Operations.

University of Bristol

Master of Science (MSc), International Relations

Newcastle University

Bachelor of Arts (B.A.), History and Politics