Hannah McDaniel

Director, Lead Design Operations Specialist @TIAA

Jacksonville, FL, US
MOBILE NUMBERS
+14•••••••10

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WORK HISTORY

Feb 2025 — Present

Director, Lead Design Operations Specialist @TIAA

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EDUCATION

N/A

Jack Welch Management Institute

Masters, AI Leadership

2002 — 2006

Towson University

Bachelor of Science (B.S.), Business, Management, Marketing, and Related Support Services

SKILLS

FlashMicrosoft OfficeSalesSocial Media MarketingSEOAdvertisingSocial MediaMarketing StrategyBusiness DevelopmentDigital MarketingStrategyAgile Project ManagementTextwranglerMarketingAccount ManagementNew Business DevelopmentHtmlCss3IndesignSearch Engine Optimization (SEO)LeadershipManagementPhotoshopAdobe Creative SuiteCustomer ServiceNewslettersDreamweaverIllustratorBridgeProject Management

ABOUT HANNAH MCDANIEL

As a Design Operations leader, I combine Design Leadership, Strategic Partnerships, and Operational Strategy to guide teams, shape vision, and build systems that enable design to consistently deliver business and customer value. I collaborate closely with design, product, and engineering organizations to align priorities, streamline execution, and elevate design’s strategic influence across the enterprise.I have led the creation and implementation of enterprise-wide workflows, governance models, and operational frameworks that improved delivery consistency and reduced cycle time. I established scalable design system practices adopted across multiple product teams, driving quality, efficiency, and a unified customer experience. In partnership with cross-functional leaders, I introduced measurable performance indicators and reporting structures that improved transparency and decision-making at the portfolio level.By driving Enterprise Program Delivery, I’ve supported large-scale initiatives, strengthened design maturity, and enabled the widespread adoption of design systems and standardized practices—all of which have contributed to improved team productivity and stronger business outcomes.Fueled by a passion for Design Transformation, I evolve how design operates across organizations—embedding design thinking into strategy, optimizing team structures, and positioning design as a catalyst for innovation, operational excellence, and measurable revenue impact.

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