Hannah McKernon
Head of Digital Marketing @Maybe*
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WORK HISTORY
Head of Digital Marketing @Maybe*
EDUCATION
Tefl
Teaching English as a foreign language, Grammar/languages
Vocational courses
Various
University of Gloucestershire
Post Graduate certificate, Professional & personal development - specific focus on coaching
Chartered Insurance Institute
ACII Chartered Insurer, Insurance
The Open University
Bachelor of Arts (B.A.), Social Sciences
Digital Mums
Social Media Manager Programme, Social Media & Digital Marketing
SKILLS
ABOUT HANNAH MCKERNON
About MeI’m a professionally trained digital marketing and social media strategist with expertise in AI, SaaS, and B2B tech. I’ve built over 100 AI agents, giving me hands-on insight into how AI can transform workflows, content, and customer engagement. With more than a decade of experience across copywriting, creative design, digital strategy, and campaign leadership, I thrive at the intersection of storytelling, technology, and growth.I’m Head of Digital Marketing at Maybe*- a pioneering AI tech company transforming how businesses harness AI and digital tools. Our secure, user-friendly platform empowers organisations of every size to- Streamline tasks and boost efficiency- Create on-brand content at scale- Automate proposals, reports, and messaging- Deliver consistent, tailored communicationTo date, we’ve trained businesses to embrace AI and unlock new levels of productivity and creativity.What Drives MeMy passion for AI and technology comes from a clear mission: making complex tools accessible, practical, and transformative. I love seeing businesses amplify their digital presence, engage audiences effectively, and achieve measurable results through the right blend of creativity and tech.Skills & SpecialismsDigital Marketing (10+ yrs) product-led growth, integrated campaigns, CRM, outreachAI Agent Building - personally created 100+ AI agents to solve business challengesContent & Copywriting (8+ yrs) blogs, SEO, technical help articles, websites, email, social copySocial Media Management (9+ yrs) content creation, audits, personas, strategic campaignsCreative Design (7+ yrs) social + web assets, branding alignmentEmail Marketing (4+ yrs)Video Editing & Publishing (3+ yrs)Training & Team Leadership (25+ yrs) live/on-demand delivery, coaching, mentoringExperienced with: WordPress, Squarespace, Canva, ChatGPT, MaybeAI, HubSpot, Trello, Vidyard, Slack, Instantly, Apollo, Google WorkspaceHow I WorkDriven, detail-oriented, and results-focused, I thrive in fast-paced environments where strategy, creativity, and execution come together. I’m equally at home delivering to a precise brief or building something bold from a blank page.Beyond WorkFormerly in corporate leadership and key account management for 20+ years, I bring commercial acumen to my passion for tech and marketing. Outside of work, I’m a mum who loves travel, yoga, reading, karate, coffee, cats, personal growth, and healthy living. Love working remotely (a sun-kissed beach in Ibiza wins as it\'s my 2nd home, but a good coffee shop will do!).
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