Hannah Eckhardt
Global Head of Website @Trusted Shops
Signup · Get unlimited contacts
WORK HISTORY
Global Head of Website @Trusted Shops
Köln, DE
Gesamtverantwortung für die globale Website, Suchmaschinen- und AI-Sichtbarkeit von Trusted Shops mit klarem Fokus auf Markenstärkung, Conversion und messbaren Business ImpactSingle Point of Accountability für Website-Performance, Organic Search Visibility sowie die Steuerung von Zielen, KPIs und ErfolgsmessungStrategische Weiterentwicklung der globalen Website, Informations- und Domainarchitektur (trustedshops.de, trstd.com, business.trustedshops.xx, etc.) zur Verbesserung von Klarheit, Nutzerführung und SkalierbarkeitEntwicklung und Umsetzung integrierter SEO/GEO-Strategien inkl. Leitung des Google & AI Visibility StreamsAufbau einer skalierbaren Content-SEO-Strategie zur Unterstützung von trstd.com Profil- und ThemenseitenVerantwortung für CVR-Optimization und Übersetzung von Nutzer- und Business-Anforderungen in klare UX, Content- und Conversion-KonzepteAufbau, Strukturierung und Leitung des Website & Search Engine Visibility Programs 2026 inkl. Roadmaps, Priorisierung und KPI-basierter SteuerungZentrale Entscheidungsinstanz zwischen Marketing, Product, Tech, Platform Operations und externen Agenturen inkl. Ownership für Agentur-Setup und -SteuerungEntwicklung und Präsentation eines strategischen Business Cases für #trstd und die Community of Trust auf C-Level-EbeneAufbau und Skalierung des Global Website Teams inkl. Hiring, Onboarding, fachlicher Führung und cross-funktionalem Enablement
EDUCATION
FOM University of Applied Sciences for Economics and Management
Master of Science, Marketing and Communications
Cologne University of Applied Sciences
Bachelor of Arts - BA, Online-Redakteur
ABOUT HANNAH ECKHARDT
I build and scale digital growth engines across websites, content and AI-driven customer journeys with a clear focus on profitable customer acquisition and conversion. I step in when growth stalls or complexity slows teams down, and turn fragmented setups into scalable, conversion-driven systems. In my current role, I lead the Global Website Team and various marketing initiatives across e-commerce and SaaS, stabilising visibility and revenue after major SEO incidents by executing domain moves within 4 weeks, and leading CMS and domain transformations across 12 markets in 4 months. For that, I work cross-functionally with product, marketing and tech, closely aligned with C-level and directly tied to business-critical growth targets.Previously, I have driven +57% improvements in Google rankings through new content strategies as well as delivered multiple revenue uplifts of +100% by repositioning underperforming products and achieved record-breaking product launches within the first weeks of joining new organisations.Outside of my core role, I spent 3 years in the US playing American football at a professional level, alongside competing in top leagues across Germany and the Netherlands — while working full-time and completing my Master’s degree. That experience still shapes how I approach performance, pressure and execution.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.