Hannah Workman
Brand Director @AGENCY TK (NKA Zello)
Signup · Get unlimited contacts
WORK HISTORY
Brand Director @AGENCY TK (NKA Zello)
Clients include: DAOU Vineyards, The Modern Milkman, The View from The Shard, Positive Plus One, Titan CloudA demanding role spanning multiple responsibilities from account management and delivery to team management, recruitment and new business outreach. I take ownership of a portfolio of accounts, lead and support a team in managing their own client work, am accountable for revenue and delivery, and identify and nurture both new and existing account opportunities. Where appropriate, I challenge clients with intelligence, finesse and respect to ensure the best outcome for all parties. Notable skills and experience include:• Client partnership and management, excellent rapport building. • Development and presentation of strategic proposals.• Active member of senior team, reporting on account status, monitoring agency GP, collaborating on high-level decisions and ensuring welfare of staff.• Financial management of accounts, including budgets, forecasting, profitability and negotiation. • Management and execution of standalone projects and cross-channel campaigns, encompassing project management, account leadership, creative judgement and strategic thinking. • Experienced manager of team/direct reports, including delegation, coaching, appraising and close monitoring of development to support progression.• Leading by example with a one-team mentality, motivating them to deliver exceptional quality work. • Working as a client partner while advocating for the creative process, demonstrating a sense of rigour and thinking curiously.• Collaboration across CS, strategy and design teams plus outsourced support.• Acting as an escalation point for both internal and client teams.• Experienced working with geographically disparate teams across global clients.
EDUCATION
The University of Manchester
BA (First Class Hons.)
Université d’Avignon
ERASMUS year abroad
Cheadle Hulme School & Sixth Form
GCSEs / A Levels
ABOUT HANNAH WORKMAN
An energetic, collaborative and driven marketeer, I have over 10 years\' experience partnering with clients and leading brand and marketing campaigns and projects across a broad range of b2b and b2c industries. Having studied and worked with languages for many years, I am passionate about the important role of communication in branding and marketing. I love seeing a concept come to life, combining smart strategy and bold creative to answer a brand\'s challenge. From brand strategy, campaigns and activations to OOH, TVC and animation, I have extensive experience in integrated marketing. Naturally inquisitive, I work to high standards and am not afraid to ask questions. I love working with people, am highly personable and bring enthusiasm to everything I get my teeth stuck into - as well as hawk-eye attention to detail. I bring energy and a dedicated work ethic, always striving to build strong relationships and deliver high quality.Selected achievements• Led DAOU Vineyards account strategically and creatively, increasing both retainer and ad hoc project fees. • Played critical role in growing key account (Capita), increasing client spend by 30% within a quarter of a year.• Ran Pernod Ricard’s Absolut Vodka Global Travel Retail integrated campaign worth £200k, outselling the original bottle across 5 markets, showcasing a first-of-its-kind global selfie technology and elevating the brand within Pernod Ricard. • Ran high-profile, end-to-end, post-lockdown OOH campaign for Visit Hampshire with two-week deadline.• Full event management of Patrón Perfectionists competition, a high-profile programme for Bacardi, increasing YoY account profitability. • Direct recommendation from Pernod Ricard teams (Absolut & Jameson) into other client brands (Kenwood Wines), as well as external partners (Virgin).• Led brand development for Luxury Kenyan Hotel which hit booking targets within just 1 month of project delivery.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.