Hannah Sitorus

Unilever Leadership Internship Programme (Ulip) Marketing - Brand Building @Unilever

Jakarta, ID

POND’s Age Miracle Asset Deployment Point of Contact • Collaborated with brand manager and external media agencies to plan, develop, implement and monitor all 360-activity campaign, marketing strategies and metrics (ATL, BTL, digital activation, budget allocation, consumer journey, distribution channels and merchandising guidelines) along with business objectives (KPI & industry benchmarks) and analytics (sales analysis, market share analysis, competitor reviews, volume sales) to strengthen brand presence and credibility, thus enhancing my negotiation and project management skills. • Oversaw the day-to-day brand building operations of an anti-aging skincare portfolio, Pond’s Age Miracle, inclusive of brand partnership initiatives, KOL & influencer collaborations, content quality assurance of asset quality and on-time deployment, post launch evaluation of asset performances as well as campaign planning and development by liaising with cross functional teams (sales, ecommerce, supply chain) in all aspects pertaining to brand.• Assisted in the assessment of ecommerce store visitors and optimisation of the brand’s website, by regularly reviewing and updating SEO and SEM keywords in addition to developing brand strategies based on consumer insights to consequently drive traffic and increase conversion rates. Achievements: • Campaign\'s gross margin exceed KPI target by 4% during mass product recovery throughout covid-19 pandemic.• Attained 7% increase in growth of market share for one of the new product innovations, surpassing target KPI of 0.1%.• Exceeded media reach and engagement KPI target set, by an average of 57% across all deployed digital assets of the campaign that I managed, on various social media platforms including Facebook, Instagram, YouTube, Google SEM, and other digital marketing channels.

ESMOD Jakarta: Fashion Design and Business School

Short Course, Pattern Drafting

ESMOD Jakarta: Fashion Design and Business School

Short Course, Basic Fashion Design

London College of Fashion, University of the Arts London

Cert HE, International Preparation for Fashion

Virginia Commonwealth University School of the Arts

Short Course, Portfolio Development

London College of Fashion, University of the Arts London

Bachelor of Arts - BA (Hons), Fashion Design & Development

Doha College

Secondary School & Sixth Form