Hannah Rand
Global Content Strategy Campaign Social Media Strategy Commerce @Reckitt
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WORK HISTORY
Global Content Strategy Campaign Social Media Strategy Commerce @Reckitt
Driving brand marketing and creative excellence for Reckitt\'s powerhouse brands - inc Durex, Vanish, Finish - to reimagine storytelling and distinctivity across campaigns, always-on, influencer and creator. Campaign strategy underpinned by the rigorous audience insights and cultural markers, working with our agencies on record and in-house digital agencies to drive consistency and impact.My role involves designing the roadmaps to ensure the creation of enthralling content, digital and social strategies across POE, and the boldest consumer experiences across TV, OLV, social and retail channels.+ Customer obesession - analytical, with the ability to understand needs, behaviours and preferences to drive impactful brand campaigns+ Passion for long and short term brand building - with keen eye for differentiation and storytelling
EDUCATION
Marketing Society
Mba, Marketing
City St George’s, University of London
PG Dip, Magazine Journalism
SKILLS
ABOUT HANNAH RAND
Exceptional global brand marketing lead with extensive experience developing premium, omnichannel creative marketing strategies across Global and Local teams. Strong focus on creative effectiveness through the funnel, and shift to social Outstanding leadership and management experience in driving creativity and brand vision across multiple teams, collaborating with senior stakeholders, and managing 3rd party agencies. Strong instinct for customer insights and localisation relevancy to fuel full funnel creative campaigns for brands including H&M Group, Boots Walgreens, Unilever, Amazon Fashion, and Tesco F&F. US 01 Extraordinary Ability Visa, and experience working in Sydney, New York and London. Brands: Reckitt, H&M Group, COS, Boots Walgreens, Unilever, House of Fraser, Amazon Fashion and Tesco. Agencies: We Are Social, Mother London, Mullen Lowe, Haygarth, River Group. 10 years working as an Editor on prestige titles including Vogue Australia, Vogue.co.uk, Sunday Telegraph and MailOnline.com.
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