Hannah Morlan

Buyer - Home Decor @Magnolia

Lead category ownership across Home Décor categories (Kitchen, Tabletop, Florals, Garden, Home Fragrance)delivering multi-million dollar annual revenue through POS andE-commerce channels managing a portfolio of over SKUS• Developed strategic positioning within each category bymaximizing SKU count, channel strategy, pricing architecture, product ranking, and sales forecasts for each season• Managed Assistant Buyer by providing coaching on category development• Deliver actionable insights to leadership during weekly business presentations by analyzing metrics such as IMU%, GM%, Full Price vs. Markdown performance, AUR, and WOS• Collaborated with Marketing, E-commerce, and Creative teams to align assortment strategies with brand vision, driving traffic andboosting conversion rates• Maintained relationships with vendors on a seasonal basis to ensure favorable costing, terms, and lead times