Hannah Bolton
Senior Director of Marketing @Southwestern Consulting
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WORK HISTORY
Senior Director of Marketing @Southwestern Consulting
Nashville, TN, US
Led enterprise-wide rollout of a new Learning Management System (LMS) platform, directing cross-functional execution across Product, Technology, Sales, and Customer Success to improve onboarding, user adoption, and client engagement across U.S. and European markets.• Owned product positioning and go-to-market strategy for the LMS launch, translating platform capabilities into value-driven messaging aligned to client outcomes, operational efficiency, and measurable performance improvement.• Developed and executed a comprehensive product content strategy, including onboarding frameworks, lifecycle nurture campaigns, in-platform education, and sales enablement assets to drive activation, utilization, and retention.• Spearheaded development and launch of a proprietary Goal Journal designed to improve behavioral adoption and client performance outcomes; integrated the product into onboarding, coaching workflows, and renewal conversations to increase engagement and long-term value realization.• Reengineered the new-client experience, replacing legacy welcome materials with structured, behavior-based tools and digital touchpoints designed to accelerate time-to-value and deepen product stickiness.• Built scalable product marketing infrastructure including persona-driven messaging frameworks, landing pages, diagnostic tools, video education modules, and automated email journeys.• Partnered with executive leadership to align product roadmap priorities with market demand, client feedback, and revenue growth objectives.• Positioned the company’s digital resource hub as a category authority platform, transforming the website from a brochure experience into a value-driven ecosystem of assessments, case studies, whitepapers, and educational content to support demand generation and sales conversion.
EDUCATION
Indiana University - Kelley School of Business
Bachelor of Science (B.S.), Business Marketing, Management
SKILLS
ABOUT HANNAH BOLTON
As a dynamic marketing strategist and operations leader, I specialize in driving measurable growth, enhancing client experiences, and scaling businesses through innovative marketing solutions. With over a decade of experience across diverse industries, I have a proven track record of both executing and leading high-performing teams to execute multi-channel campaigns, while building scalable digital ecosystems, and creating impactful customer experiences.In my current role as Director of Marketing Strategy and Operations at Southwestern Consulting, I guide a talented team of marketers to deliver international marketing strategies, develop cutting-edge digital tools, and drive client success. Previously, I held leadership roles at Meritage Homes and Beazer Homes, where I delivered record-breaking results in web traffic, conversions, and cost efficiencies. Recognized with multiple corporate awards, I thrive in environments where creativity meets strategy, and challenges become opportunities.My expertise spans marketing strategy and execution, team leadership, digital transformation, and event orchestration. I’m passionate about creating meaningful connections with clients and empowering teams to achieve their full potential.
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