Hana Westby

WORK HISTORY

EDUCATION

ABOUT HANA WESTBY

I’ve spent the best part of two decades working at the sharp end of social housing and financial inclusion, I have sat in hundreds if not thousands of living rooms, dismantled HMOs, set up Homeless Pathways, re-invented and re-engaged stakeholders.My career has been defined by a bit of a \"create, pilot, and scale\", from creating Homeless Pathways, to dismantling HMOs, writing Welfare Reform strategies to creating Regulated services and building teams. I thrive on taking messy, systemic challenges, like the cost-of-living crisis, Welfare Reform or complex FCA regulatory shifts, and turning them into streamlined innovative solutions that actually work for people.Most recently, I led of the UK’s largest Housing Associations through an FCA Regulatory change I spearheaded a debt advice service that didn’t just tick boxes; it delivered over £10m in social value and saved our customers £2m in direct costs within two years. By integrating fintech partners, we managed to save over frontline staff hours and, more importantly, boosted engagement with our most vulnerable residents by 180%.What I actually do:Build Partnerships that Matter: I believe in quality over quantity, consolidating fragmented networks into high-performing, collaborative communities with one aim, to support customers.Bridge the Gap: I speak to Boardrooms and the frontline. I can navigate a Prince2 project or an FCA Regulation just as easily as I can talk to a resident facing eviction.Innovate with Purpose: Whether it’s recognising need and roll out for a CRM or automating benefit checks, I use technology to remove the of bureaucracy, making support accessible and