Hamza Ashraf
Amazon Account Manager @Ecommadvize
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WORK HISTORY
Amazon Account Manager @Ecommadvize
Manage end-to-end Amazon operations across Seller Central, including inventory planning, order fulfillment, catalog maintenance, and customer satisfactionDevelop and execute growth strategies to increase product visibility, improve organic rankings, and scale revenue across multiple international marketplacesOptimize PPC campaigns (SP, SB, SD) using advanced keyword research and bid strategies to maximize ROAS and reduce ACOSPerform listing audits and SEO optimization for better conversion rates, implementing A+ Content, keyword-rich bullets, and backend termsAnalyze key KPIs including TACoS, CTR, CR, and ad performance to drive continual campaign improvementCollaborate with creative, logistics, and client teams to ensure alignment between brand messaging, advertising, and operational efficiencySuccessfully manage multiple client accounts, consistently exceeding sales targets and building long-term strategic partnerships
EDUCATION
The University of Manchester
Master of Business Administration - MBA, Specialized Sales, Merchandising and Marketing Operations
ABOUT HAMZA ASHRAF
With 7+ years of experience in Amazon and multichannel eCommerce, I specialize in scaling brands across Seller and Vendor Central platforms. My expertise lies in PPC strategy, catalog management, and full-funnel optimization from listing creation to profitable ad performance. I’ve supported brands in the UK, US, and global markets, helping them launch, grow, and sustain competitive positions on Amazon. Core Expertise: Amazon PPC Campaigns (SP, SB, SD) with data-driven ROAS optimization FBA Operations: Inventory, forecasting, profitability improvement SEO-rich Listing Optimization, A+ Content, and Brand Store design Flat File Management, Variation Fixes, and Catalog Troubleshooting Tools: Helium 10, Jungle Scout, Brand Analytics, Campaign Manager Cross-platform Knowledge: Walmart, eBay, Etsy I’m passionate about helping brands achieve sustainable growth through strategic execution, precise performance tracking, and continuous improvement. Feel free to connect if you\'re looking to optimize your Amazon presence, whether it’s launching new products, fixing catalog issues, or improving PPC performance.
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