Hamish Kerry

Marketing Manager @Arch

Newcastle-upon-Tyne, GB

Responsible for the management of Arch\'s marketing function, and the proliferation of Arch as a brand through social, SEO and content marketing. Key responsibilities:Overseeing the management of our social media presence across platforms including LinkedIn, Twitter (X), and Instagram.Crafting digital assets and collateral to enhance our social media engagement.Producing informative blogs and whitepapers to bolster our content marketing efforts.Curating and generating all written content on the Arch website through the CMS.Monitoring and optimising our CRM (Hubspot) system, specifically in alignment with marketing objectives, encompassing:Providing comprehensive reports on the performance of marketing campaigns.Analysing return on investment (ROI) associated with Growth Department expenditures.Assessing the effectiveness of SEO, social media, and website strategies, and proposing necessary adjustments.Tracking the commercial pipeline and forecasting outcomes resulting from marketing initiatives.Compiling concise summaries of the aforementioned insights for dissemination within the organisation.Formulating and executing Arch’s overarching marketing strategy, including the orchestration and oversight of omnichannel promotional efforts to bolster brand visibility.Assisting in crafting persuasive tender responses to secure commercial opportunities.Spearheading website SEO initiatives, encompassing audits and subsequent implementation strategies.Designing and executing mass email campaigns, from content creation to distribution.Representing Arch at pertinent industry events to foster networking and brand recognition.Directing paid advertising initiatives on platforms such as Fluid Ads to optimise audience targeting and engagement.Collaborating with the wider growth team to develop proposals, offering insights derived from research and product analysis to enhance proposal effectiveness and success rates.

Northumbria University

Bachelor of Architecture BA(Hons), Architecture

Northumbria University

Foundation degree, Architecture

Newcastle College

Diploma - Fine Product Design, Design and Applied Arts