Halim Matouk

Global Project Manager @Unilever

As a Global Project Manager specializing in eCommerce at Unilever, I lead the delivery of a prioritized content/creative backlog in collaboration with key stakeholders. My responsibilities encompass the design and implementation of product content standards (copy, imagery, video, A+ content) for different retail partners. I ensure top-notch digital shelf execution and content syndication by working closely with internal teams and external agencies across time zones. All activities are performed remotely, utilizing agile methodologies.Key Activities:• Cross-functional Collaboration: Partner with internal teams and external agencies to deliver best-in-class digital shelf execution and content syndication.• Data-Driven Analysis: Identify and track KPIs, using data to inform decisions and create actionable reports. • Quality Assurance: Perform quality checks to ensure the accuracy of product data and content. • Creative Automation & AI Integration: Support the introduction of creative automation and AI functions into the content creation process. • Technology Platform: Act as an expert for markets for the in-house content/production technology platform, driving adoption and process improvements. • AB Testing: Participate in the AB testing process of new e/content initiatives to improve user engagement. • Market Management: Manage different markets, including Mexico, Canada, Germany, and Brazil. • Leadership: Lead an offshore agency partner team to ensure seamless content delivery and execution.By blending strategic planning with hands-on execution, I drive impactful eCommerce initiatives that enhance Unilever\'s digital presence and performance.