Haley H.
Manager, Content & Social Media Marketing @Air Canada Vacations
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WORK HISTORY
Manager, Content & Social Media Marketing @Air Canada Vacations
Toronto, ON, CA
I develop integrated content strategies that align with core marketing objectives, using creator trends, cultural insights, and platform data to guide social-first storytelling- I lead creator and UGC-driven initiatives that inspire travellers, grow an engaged community, and increase brand visibility — from sourcing and onboarding creators to briefing and reviewing content- I create strategic social media plans, campaign decks, and playbooks that introduce new formats, elevate storytelling, and ensure we innovate our content approach regularly- I collaborate closely with creative, marketing, and cross-functional teams to maintain consistent messaging and visual guidelines across all channels, including paid and organic creator content- I own monthly, quarterly, and campaign reporting, interpreting performance data and audience behaviour to uncover insights and apply learnings that optimize future content- I work cross-functionally with product, customer experience, email, and leadership teams to support wider business initiatives through creator collaborations and social content- I manage our influencer program from outreach to execution
EDUCATION
Royal Roads University
Bachelor of Commerce (BCom), Entrepreneurship/Entrepreneurial Studies
Fanshawe College
Diploma, Marketing
ABOUT HALEY H.
With 10+ years of experience across global agencies and in-house brand teams, I specialize in developing content ecosystems, creator partnerships, and social-first campaigns that drive discovery, engagement, and long-term brand growth. When I’m not working, I’m usually traveling, hiking, or searching for incredible food in new places. I’m fascinated by how people connect — with brands, places, and experiences, and I try to bring that sense of curiosity and exploration into every piece of work I create.
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