Haley Poncsak
National Marketing Director @Good Earth Coffeehouse
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WORK HISTORY
National Marketing Director @Good Earth Coffeehouse
Overseeing marketing department •Evaluating and developing our marketing strategy and marketing plan. •Planning, directing, and coordinating marketing efforts. •Communicating the marketing plan. •Researching demand for our products and services. •Competitor research. •Identifying potential customers. •Developing promotions •Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. •Developing and managing advertising campaigns. •Building brand awareness and positioning. •Supporting sales and lead generation efforts. •Coordinating marketing projects from start to finish. •Overseeing social media marketing strategy and content marketing.
EDUCATION
Mount Royal University
Bachelor of Business Administration - BBA
Red Deer College
Diploma, Marketing
ABOUT HALEY PONCSAK
Marketing and Public Relations professional with demonstrated history working in retail industry. Skilled in marketing strategy, brand awareness, digital & social media marketing, public relations, Influencer relations and event management. FR: Professionnel du marketing et des relations publiques avec une histoire démontrée travaillant dans l’industrie de détail.Qualifié dans la stratégie marketing, la notoriété de la marque, le marketing numérique et des médias sociaux, les relations publiques, les relations influenceurs et la gestion d’événements.
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