Haley Exum
Head of Growth Marketing @Md Revolution, A Coachcare Company
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WORK HISTORY
Head of Growth Marketing @Md Revolution, A Coachcare Company
San Diego, CA, US
Lead marketing and sales operations strategy for a healthcare technology platform delivering RPM, CCM, and APCM programs to providers and health systems nationwideBuilt and operationalized a scalable CRM and marketing automation framework in HubSpot, including 75+ workflows, lifecycle segmentation, and performance reporting to support sales conversion and pipeline velocityDirected the complete revamp of the company website to align brand messaging with buyer journeys, improve UX, and strengthen SEO performanceLaunched integrated campaigns to support new product rollouts, CMS policy updates, and enterprise sales initiatives—tripling inbound pipeline and doubling qualified lead volumeDeveloped content and campaign strategy across webinars, case studies, email, social, and marketplace listings to educate and convert segmented healthcare audiencesCentralized sales enablement resources and built campaign alignment between marketing and business development for greater operational consistency and lead attributionSupported executive visibility and industry recognition through award submissions, speaking engagements, and publication strategy (Inc. KLAS, Becker’s)
EDUCATION
James Cook University
Study Abroad Program, Tourism and Travel Services Marketing Operations
The Ohio State University
Bachelors, Hospitality Management and Marketing
San Diego State University
Master of Business Administration (M.B.A.), Health Services Administration
SKILLS
ABOUT HALEY EXUM
I build high-performance marketing and sales operations that drive measurable growth in complex healthcare environments.As Head of Growth Marketing at MD Revolution, a CoachCare Company, I’ve led the design and execution of scalable infrastructure across brand, CRM, and demand generation—tripling our inbound pipeline, centralizing sales enablement, and aligning outreach with lifecycle performance metrics. My work spans content strategy, campaign development, revenue analytics, and cross-functional collaboration with product, clinical, and commercial teams.I thrive in fast-paced, resource-constrained environments where strategic vision needs to translate into results—quickly. Whether implementing full-funnel marketing systems, launching go-to-market campaigns, or supporting provider engagement in digital health, I bring structure, momentum, and a deep understanding of what it takes to make growth repeatable.Let’s connect if you\'re building out modern marketing and RevOps foundations in healthcare, SaaS, or services-based industries.
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