Haley Abbas
Marketing and Communications Manager @Gerald R. Ford International Airport (GRR)
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WORK HISTORY
Marketing and Communications Manager @Gerald R. Ford International Airport (GRR)
Grand Rapids, MI, US
Lead an integrated marketing strategy to enhance the airport’s brand presence locally, regionally, and nationally-Public Information Officer and lead spokesperson for crisis communications, including managing press conferences and critical public announcements-Support air service development activities to enhance region\'s overall economic health-Oversee visual storytelling initiatives, including brand management and content creation, using Adobe Creative Suite, Canva, and other visual aid software-Manage airport\'s media relations, including developing media pitches, press releases and other earned media tactics to effectively communicate and promote the airport\'s initiatives and achievements-Oversee airport\'s event strategy, including airport-hosted events and community partner events-Manage the airport\'s sponsorship strategy and relations with community partners.
EDUCATION
Michigan State University
Bachelor's degree
ABOUT HALEY ABBAS
Experienced Marketing and Communications Manager with a demonstrated history of working in transportation, economic and community development. Skilled in Adobe Creative Suite, Cirium DIIO Analytics, Tableau, ZOHO CRM, Media Relations, Project Management and Business Development. Earned a Bachelor\'s degree in Marketing from Michigan State University - The Eli Broad College of Business.
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