Hailey May Manchee

Product Marketing Manager, Seller Community @Square

Toronto, ON, CA

As the Product Marketing Manager of the Square Community, I spearhead strategic initiatives to foster growth and engagement within our vibrant community ecosystem. Collaborating closely with Community Program Managers and diverse cross-functional teams, I conceive, execute, and scale programs aimed at enhancing adoption and interaction across the Square Community.My role revolves around crafting and executing robust marketing strategies, optimizing funnels, and ensuring seamless execution. I prioritize relationship building to foster effective collaboration across teams. Drawing upon my expertise in brand strategy and tone, I drive growth through lifecycle campaigns, from inception to analysis and optimization.As a direct report to the Global Head of the Seller Community, I serve as a dedicated advocate for the seller experience, both in product development and marketing endeavours. Partnering with various internal stakeholders, I ensure that our messaging resonates with the right sellers, through the most effective channels and at the optimal times.Skills: Branding, Positioning (Marketing), Copywriting (Web, Marketing, Content), Marketing Strategy, Product Marketing, Social Media Marketing, Paid Media, Research, Digital Marketing, Communication, Event Planning, Data Analysis, Project Management, Go-to-market Strategy

University of Guelph

Bachelor of Commerce, Marketing Management

Humber College

Postgraduate Certificate, Business, Marketing & Event Management

HackerYou

Web Development