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Hailey Pham
Senior Digital Experience Specialist Ux & Website Management @Mitsubishi Motors Australia
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WORK HISTORY
Senior Digital Experience Specialist Ux & Website Management @Mitsubishi Motors Australia
Adelaide Airport, AU
Mitsubishi Motors Australia – A leading automotive brand delivering innovative and reliable vehicles to Australian customers. As part of Mitsubishi Motors Corporation, Mitsubishi Motors Australia supports a nationwide dealer network with over 170 dealers across Australia.KEY DIGITAL PROJECTS: Product Launches: Led digital rollouts for major product launches, including the All-New Triton (24MY, 25MY) and Pajero Sport (25MY), ensuring seamless execution and high-impact customer engagement.Feature Development: Spearheaded the creation and enhancement of Range Pages, showcasing Mitsubishi’s SUV, UTE, and PHEV lineup to improve customer discovery and consideration. Retail Offer Management: Managed the execution of retail offers on the national website, ensuring accurate, timely, and compelling promotions that drive sales and dealer inquiries.RESPONSIBILITIES- Website Management: Oversee Mitsubishi Motors Australia’s national website, ensuring high-quality content, seamless functionality, and an optimal user experience. Audit and monitor 150+ Mitsubishi Dealer websites to maintain brand consistency- Digital Product Development: Lead the design and implementation of new website pages, features, and enhancements to support digital marketing. Work with internal teams and agencies to drive innovation and engagement- User Experience & Performance Optimization: Analyze customer and dealer interactions using data-driven insights to enhance digital experiences, improve user journeys, and boost lead conversions. Leverage UX/UI best practices and tools like Hotjar and Azure Data Studio- MarTech & Stakeholder Management: Manage Mitsubishi’s MarTech stack, including Adobe Experience Manager, Adobe Commerce (Magento), and Jira. Work closely with internal teams, media agencies, and technology partners to align digital strategies with business goals.
EDUCATION
The University of Western Australia
Bachelor of Commerce - BCom, Double Major in Management and Marketing | Global Talent Scholar | Distinction Average
Vietnam National University, Hanoi
High School Diploma (Foreign Languages Specialized School), English Language and Literature/Letters
Harness Projects
UX Fundamentals | Advanced UX Research | Advanced UX Prototyping , Human Computer Interaction
IxDF - The Interaction Design Foundation
Human-Computer Interaction | UI/UX Design
The University of Queensland
Master of Business Analytics, Business & Data Analytics
ABOUT HAILEY PHAM
With a strong marketing and technical background, I bring a unique perspective to Digital Experience Design. Through my 8+ years working as a Marketing Professional, Graphic, Motion, and UI/UX Designer, I prioritize branding, messaging, and user acquisition to create user-centred design solutions. I live for opportunities to deliver game-changing digital experience that deepen consumer connections, accelerate revenue and drive brand growth. My expertise lies in enhancing digital presence through strategic UX design, digital marketing, and cutting-edge marketing technologies. I have a proven track record across various industries, including management consulting, engineering, education, IT, NDIS, non-profits, recruitment, and more.A strong team player and an active learner who takes pride & ownership of work is passionate about challenges & solving problems and thrives on growing. A professional that will have a positive effect within the role and contribute toward a productive working environment. My skillset is easily expandable as I have been able to complete projects in fields that I know little or nothing about in the days and weeks of being assigned. How my professional profile can earn your trust: Streamline the design process, increase consistency across products, and reduce the need for duplicate work, resulting in faster design iterations and ultimately reducing the time it takes to deliver product features by 75%. Improved website conversion rate +50% through optimisation of User experience (UX), conducting UX research, generating website design and developing new websites utilising WordPress, Elementor, HTML, CSS and PHP. Overachieved all campaigns KPIs for complex digital marketing campaigns: social media marketing strategy deadlines (3-5 days earlier), Facebook like (overachieved +20%), email marketing open rate (+35%), Facebook advertising conversion rate (+23%), Instagram and Linkedin (+150 organic followers in 1 month). Feel free to contact me if you find my profile a good fit for the next position you are looking for: Email: h•••@iamhailey.com
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