Hailey Genevieve
Creative Director @The Uppr Hand
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WORK HISTORY
Creative Director @The Uppr Hand
As Creative Director at The UPPR Hand, I oversee the creative direction and account management for campaigns spanning industries, from professional services to entertainment and everything in between. I specialize in building talent-led campaigns that fuse culture, strategy, and storytelling across digital, social, and experiential platforms.From casting and creative development to full production and final delivery, I lead each project with a hands-on approach, ensuring seamless execution, strong client relationships, and impactful results. My work blends a refined creative eye with operational precision, aligning talent with brand narratives to produce content that resonates.Whether we\'re producing a wellness campaign or launching a music-driven activation, we make sure every detail is purposeful, on-brand, and culturally relevant.
EDUCATION
Nova Southeastern University
MBA
ABOUT HAILEY GENEVIEVE
Toronto-born, South Florida & NYC-based fashion stylist, internationally published with work in Harper\'s Bazaar, Elle, L’Officiel, Glamour, and Vogue. Portfolio includes branding campaigns, commercials, photoshoots, and music videos. Clients range from major label artists to Olympians and pro athletes. An expert in fashion production, styling, marketing, and content creation, known for growing brands in fashion, beauty, and lifestyle. Published thought leader, speaker, and founder of a business platform with top brand partnerships.
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