Hailey Claassen
Marketing Assistant @Fathom Holdings Inc
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WORK HISTORY
Marketing Assistant @Fathom Holdings Inc
NJ, US
Managed and monitored social media accounts to enhance audience engagement and brand visibility. • Tracked social media analytics and campaign performance to identify trends and optimize content strategy. • Collaborated with cross-functional marketing teams to ensure messaging alignment with broader brand initiatives. • Applied data-driven insights to improve engagement and foster audience growth.
EDUCATION
Concordia University Chicago
Master of Sports Leadership Management, Sports Leadership
University of Central Florida
Bachelor of Arts - BA, Integrated General Studies
ABOUT HAILEY CLAASSEN
Hailey Claassen is a merchandising and retail operations professional with experience in live-event retail, inventory management, customer service, and fan experience within high-volume, fast-paced environments. She is passionate about the intersection of sports, brand storytelling, and operational execution.She currently works in Customer Service at PSA Collectors, supporting high-volume client workflows, order accuracy, CRM tracking, and service resolution in a premium collectibles environment. This role has strengthened her skills in process management, attention to detail, communication, and customer experience, all of which directly translate to sports retail and merchandising operations.Previously, Hailey worked in NHL game-day retail operations with the Carolina Hurricanes, where she supported merchandise flow, stockroom and back-of-house operations, inventory accuracy, POS coordination, staff training, and peak-event execution. She has hands-on experience in event merchandising, inventory replenishment, shipment processing, and live-venue retail, contributing to seamless fan experiences on game days.Hailey brings a customer-first, operations-driven mindset, understanding that strong merchandising and retail performance is built through accuracy, preparation, logistics, and service excellence. Her background across sports venues, consumer retail, and service-based roles gives her a versatile skill set applicable across teams, leagues, venues, and sports retail brands.She holds a Master of Arts in Sports Leadership & Management and a Bachelor’s degree with a focus on Retail Management, combining academic knowledge with real-world experience. Hailey is actively focused on building a long-term career in sports merchandising, retail operations, and fan engagement, with interests in NHL retail, event merchandising, inventory strategy, and brand-driven fan experiences.
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