Haem Roy
Head of Regional Brand Marketing Canada & Latam, Amazon Ads @Amazon
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WORK HISTORY
Head of Regional Brand Marketing Canada & Latam, Amazon Ads @Amazon
Toronto, ON, CA
Building and Leading brand marketing at Amazon Ads for Canada, Mexico, and Brazil. Setting the marketing vision and strategy to grow the Amazon Ads brand among advertisers and agencies in these regions through a wholistic multichannel strategy including events, content, thought leadership and more. Building a high performance cross-region team. Leading not just the brand presence but also key launches such as Prime Video ads across these countries. Most recently led the vision and execution of inaugural Upfronts with Amazon in Canada and Mexico. But most importantly, learning something new every day!
EDUCATION
St. Xavier's College
Bachelor of Arts (B.A.), English Language and Literature, General
SKILLS
ABOUT HAEM ROY
My 18+ years of global experience has spanned countries, disciplines, industries, multimedia channels, giving me a unique diverse perspective, and many different titles across senior roles. You can call me a Branded Content and Integrations leader, a Creative Strategist, an Omnichannel Marketer, or a Head of Brand among others. And sometimes a \'speaker\',\'panelist\', or \'jury\'.I am an insight-based solutions provider following a people-first approach to find need gaps. I lead high performing teams to develop and execute strategic solutions, innovations, creative ideas, that can break the mould and have real world impact. I get excited to discover and build, and driven to make it work. With the ability to see both forest and trees, I am not afraid to try new things and take risks to bring change where needed.From building and leading teams across startups as well as large organisations, to scaling marketing, expanding creativity while connecting it to measurement we can understand, rebranding and re-positioning brands, to formulating pathbreaking formats for content and advertising. While my ideas and campaigns have won awards for effectiveness and creativity, my work has been focused on tangible results for businesses with high brand growth, accelerated revenue, and creativity working hand in hand.As a leader, I believe in building collaborative, high performance oriented teams that strive for success. I value teams that bring diverse lived experiences, equal opportunities, varied perspectives, and growth potential that is not affected by external biases. I am deeply passionate about equity, diversity, and inclusivity and my own lived experiences allow me to bring a passion to my advocacy. All in all, I am a storyteller at heart. I tell the stories that help brands connect, be remembered, and achieve business goals, mentoring and training my teams to do the same. I don’t just build solutions, I uncover the problems first. Beyond the work- Speaker, panelist, and moderator at advertising and marketing events- Been on the jury for Effies Canada, AToMic Awards, Campaign Agency of the Year, LIA International Awards and more- Built and instructed a course on branded content at Women in Film and Television Canada- Diversity and inclusion advocate- Amateur improv comedian- Advanced scuba diver- Hobby poet and spoken word artist
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