Garry Reynolds

WORK HISTORY

EDUCATION

SKILLS

ABOUT GARRY REYNOLDS

Garry is a specialist in B2B and retail marketing. His career started in the world’s largest advertising agency network working on UPS\' global marketing account. In 2008, he joined Abbey and set up from scratch their B2B marketing function, incorporating the business activities of Bradford & Bingley and Alliance & Leicester into Abbey, leading the first UK launch of the Santander brand and working closely with its Commercial Board. Prior to that, he led HBOS/Bank of Scotland\'s award-winning brand team, their data analytics and campaign planning capabilities. During seven years of specialising in brand development and predictive marketing techniques, Garry took the company into new markets across a series of Director roles in Business, Commercial, Corporate and Specialist Banking. Garry joined Lloyds Banking Group in 2009 in the midst of the torrid banking market collapse with the express remit to bring together the newly merged BoS and Lloyds TSB marketing teams into a single marketing force. Specialising in Mid Markets, Transaction Banking, Financial Markets and latterly, Corporates & Financial Institutions, he re-planned Scottish Widows\' return to TV with a new Widow, was the leading B2B Planner as part of the successful team that launched TSB and Lloyds Bank as separate brands and was responsible for Planning of the high net worth retail segment Lloyds Bank Private Banking. Subsequently, Garry was asked to develop RBS Group\'s commercial and business development strategy for its English Retail, Commercial & Corporate Banking business and to oversee Corporate & Institutional Banking, which involved significant CX challenges as a consequence of the Global giant\'s retrenchment during its post-crisis restructure. At HSBC Group, Garry was responsible for the strategy for Large Corporates and Mid Markets as part of wider UK ring-fencing. Garry is currently responsible for Audit, Tax, Consulting and Deals marketing across KPMG\'s north franchise.