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Gonzalo Javier Viton
Digital Latam Manager @Sanofi
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WORK HISTORY
Digital Latam Manager @Sanofi
Mexico City, MX
Managing operational budget for a unified team of regional Digital Business and Tech services, including devices and project investments.Launched innovation & digital product launches frameworks across the organization leading change management efforts in LATAM.Active promoter of data decision making process across digital and business units within LATAM perimeter.Lead and influenced International Markets Omnichannel and GTM chapter ensuring tech resources and capabilities are aligned with business needs for a best-in-class execution.Coordinate global cybersecurity initiatives through a dedicated internal unit obtaining highest score in all audits and simulations exercises across the region.Act as Digital Transformation Catalyst for LATAM from the first cohort (2023) contributing to Change Management and Transformation efforts within Digital organization.
EDUCATION
Hyper Island
Digital Master Class, Digital Marketing
Universidad Nacional de Lomas de Zamora
B.S. in Social Communication, Social Communication
Universidad Nacional de Lomas de Zamora
B.S. in Advertising, Advertising
Universidad de 'San Andrés'
Direct & Digital Marketing post-graduate specialization, Digital Marketing
SKILLS
ABOUT GONZALO JAVIER VITON
With over 15 years of experience in digital transformation and strategy, I currently serve as Digital LATAM Manager at Sanofi. In this role, I lead digital initiatives across the LATAM region, ensuring alignment between business and technology teams to drive large-scale transformation. By overseeing operational budgets and fostering data-driven decision-making, I enable seamless collaboration across digital units and contribute to the region\'s strategic goals. As the leader of the International Markets Omnichannel chapter, I focus on aligning technology capabilities with business needs to deliver impactful solutions. My mission is to accelerate digital adoption, empower teams, and promote collaboration across scalable, innovative initiatives that support transformation in a dynamic and evolving industry landscape.
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